The twice-yearly Connected Fashion Fest, put on by The Well and The Production Club, is part block party, part sample sale, bringing together some of LA’s most exciting apparel brands, musicians and food trucks. In spite of face-melting heat, all kinds of people showed up to shop, eat and enjoy the festival. And, this being a fashion festival, they were all looking good at the same time.
Luckily, shady tents and the Shave It shaved ice truck helped festival-goers beat the heat. The festival also collected canned goods to be donated to the Los Angeles Mission. Meanwhile, Ironlak created a huge graffiti mural, in addition to having a booth. Clothes were hung up or heaped into bins, but anyone patient enough to sort through the chaos was sure to be rewarded. I snagged a pair of burgundy shorts at Insight, a G.P.P.R. denim shirt and tortoiseshell sunglasses and still managed to have enough change for the bus. Success!
Honestly, the Connected Fashion Festival was fantastic – a very cool event attended by very cool people. And by cool I mean creative and exciting and insanely fabulous. The heat was still awful thanks to LA’s never ending summer, but it was definitely worth braving the heat.