ashley jones – Citizens Of Culture

Kathryna Hancock shoots Dimepiece Spring 2012

C2O Editor Citizens, Fashion ashley jones, dimepiece, dimepiece designs, kathryna hancock, laura fama, the drug and the dream 0

You may remember the COC interview of Dimepiece from a couple years ago, if not you can find it here. The shots we featured from their looked book were amazing, as is everything that comes out of their operation.

As they release some images from their current collection, “The Drug and The Dream”,we decided to give credit to the awesome photographer who created those images from our last feature and has done it again with the newest batch.

Kathryna Hancock is obviously good, as you will see below but we decided to briefly pick her brain just you know what’s going on behind the camera to make the images she creates.

How long have you been shooting, professionally, or with a serious intent?
I think things got pretty serious in the past year– but I’ve been taking pictures obsessively for the past decade.

What about your personality makes photography a good fit?
I’m an incredibly curious person, so yes, it gives me an excuse to be a voyeur.

Do you like holding the camera more or editing and creating the final process?
Taking the actual photo is definitely my favorite part.

Any interesting ways to deal with “difficult model”?
Feed her. She’s probably just hungry.

What celebrity would you shoot if you could follow them around all day?
Michelle Williams is pretty hot– I think we would make some lovely images together.

If not a celebrity what person or group of people interests you enough to do that.
Scientologists

What do you value more, professional training, good equipment, or a creative concept?
Photoshop.

There still aren’t a lot of women photographers, what advantages do you think you might have, and any disadvantages?
I’m much shorter, so it’s easier to get a low angle.

Kathryna doesn’t just shoot for Dimepiece either, check out the rest of her work at kathrynahancock.com

twitter: @kat_the_bat

http://www.7artistmanagement.com

Also shop dimepiece here:Dimepiecedesigns.com

Duo of Dimes : Dimepiece Designs

C2O Editor Citizens, Fashion ashley jones, dimepiece, dimepiece designs, Fashion, kathryna hancock, la fashion, laura fama, photography, save no prayer 2

Ashley and Laura defy stigma.
In the world of start-up clothing lines there is perhaps nothing more trite than a cute young girl that thinks she is a designer.
She banks on her looks and social clout but delivers little more than fun parties and an excuse to hold fashion shows at warehouses and lofts.

At the helm Dimepiece Designs are two impressive women with the brains, influence, and savvy to change the way we view that scenario, and ourselves.

At the time of my visit, they were reviewing photos and video from their upcoming lookbook and preparing to let the world know about their spring 2011 line. If you’ve heard of Dimepiece then you know they have been worn by more than a few celebs, have built a powerful brand and are stocked online and in retail stores in more than a dozen countries.What you might not know is that there is not a team of marketers, designers,salesman, and consultants running the engine.

These are two young women pulling the strings in their business and shaping it to be what they envision. It is a romantic notion to some that two people could run an operation so polished on the outside without the back of house being unkempt. They are young, yes, but view that as a strength. The pioneering spirit of these two is what is setting them apart from not only from their peers but other brands that have already made a name for themselves.

Down to earth and humble, Laura and Ashley welcomed me into their office on a sunny SoCal day. I see sketches, shards of fabric, mannequins, all the trappings of a fashion HQ. What really catches my eye is a chalkboard on the back of their door with some notes and ideas all surrounding a large quote. ” If you don’t grind, you fall behind.” That speaks to the ever-driven spirit I feel present in their office. Ashley elaborates, “No one is standing behind us telling us we have to work everyday, If we don’t work, we don’t make any money.”

Work they DO. As a member of the press I am proud to host content from their 2011 Spring Campaign, Save No Prayer. Wet your palate on a few of the images featuring their upcoming season and stop by their website for the full thing.

For this project the Dimepiece duo enlisted the talent of LA based photographer Kathryna Hancock, in addition to creating the images, shot a short video for the line. (Click for video)

The DPD team shows no signs of slowing, stopping their grind, or fading away. Keep an eye out for them this spring, and if you can spare it, keep two eyes on them.

@dmpcdesigns
www.dimepiecedesigns.com
facebook.com/dimepiecedesigns